Get the Clicks! Most online users utilize pictures when deciding what to click on.
We all have a limited amount of time in our day to be productive, and pictures, titles, and summaries are the best way for us to succeed in finding what we want. At a moment's glance, a picture can literally communicate a thousand words. Consider the thumbnail on video-rich websites such as YouTube, Vimeo, & Netflix. On these video-driven sites, a thumbnail serves as the visual hook. This is because a picture does not require a set amount of time to watch it. Pictures allow us to quickly scan for links to content that interest us the most.
This holds true in Vacation Rental photography, when potential guests are allowed to view all the features of your home!
Pictures are by far the most important part of any online marketing strategy. If you can get the initial click, then you will have the opportunity to show all your photos.